I believe that it was important to look at some reviews of the album to get the right language to use on the advertisement for the new album, I also thought it could help me when designing the digipak.
This is an example of one of the paragraphs in the review:
" Ahead of their blistering performance at the London 2012 games last summer, the Sons of South Yorkshire blew fans with away with this fittingly Olympian track. Racing into a heavier psychedelic rock direction, R U Mine has quickly become a fan favourite. Why? Well, it's a right little beast, laden with a righteous riff and sexy QOTSA-esque groove. This is exactly what we imagine blazing through the desert on a Harley with Josh Homme sounds like. Phwoar. "
Words like "riff" will be good to use as it is part of the same lexical field for music. Terminology like this will be essential for the magazine advertisement.
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