The Lumineers: Continuity Throughout Product and Print

• The Lumineers are a three person band from California, specialising in the folk/rock genre. They often tend to perform ecoustically and have a very rustic sound. 

• This has rustic, folky feel has now come out in all aspects of their production. 

• From their appearence, to their music videos, to their album artwork.

• Their debut album, named "The Lumineers" has been successful nationally. 

This is the music video for ho hey, their acoustic instruments and very simple camera movements.

The lighting of the video is sepia toned, much like the effect of an old picture. 

The video has a very homely ageless feel to it, which could be why they chose to go with the vintage appearance. 

The tambourine, ukele and guitar are very rustic instruments, other instruments they are seen with are the violin, the accordion and the double bass, which are rather old instruments rather than modern day electric guitars and keyboards.

This is the album cover for the Lumineers debut album, as you can see it is very simple. The thick black border contrasts well with the image centred. 

I chose to look at this as the image centred appears to be an old fashioned photograph. I think it works well because it matches the Lumineer's image. The font also looks like that of an old fashioned type writer to match the image on the front cover. I will have to include some of these aspects in my print work. 

The Lumineers also performed a "Take Away Show" where a group of fans followed them on a walk about through a normal American town and performed acoustically. This was successful as although the band is now quite famous they still perform on a personal level to their fans, rather than letting the fame get to them. It also gives off the image of their folk genre.

To look at the Lumineers website, click here

The Lumineers website is very simple and has neutral colours which again compliment their other products.

Representation of Teenagers in the Media

Album Cover Research

 I have chosen to look at some of my favourite album covers and see how I could apply them to my final product. I believe these covers are all individual and unique which is a necessity for the industry as it signifies the product.

• The Black Keys have a tendency of simple album covers.
• The EP cover for "Lonely Boy" is an example of this.
• This picture could have been taken by anybody, let alone a professional photographer. 
• They have probably reduced the saturation to make it appear dusty and may have faded the contrast. 
• This gives it a more "rustic" look.
• This contrasts to the the bold black font for the writing and the border really draws your eyes to the image.

• Here we can see the continuity of the album covers
• They have the same font used for the title 
• It is a similar image as that of the EP
• Here, they probably also reduced the saturation and contrast to give it a similar effect.
• Again the bold black against the sepia/dusty tones of the background.

• For the Lumineers debut album they also use a border to draw attention to the image.
• This, however, is far bolder and contrasts well to the thinner border surrounding the image.
• The title for the Lumineers is in a formal font, this looks quite classic.
• This font could relate to the image centred, it is old fashioned and in sepia, making the album appear vintage.

• The Vaccines have chosen a similar style.
• They also have a thick border that draws the attention to the vibrant image in the centre
• This image is a very red/pink colour scheme, this matches the title and the border around the image. 
• I may use a thick border ion my album cover because i think it looks professional and draws attention to the title and image.

•  I really like this album cover, although it was originally released in the 1960's I like how simple this image is.
• The character is centred in the middle making him appear important
• I like that the writing is smaller here and is not as obvious like the other albums.
• Again this has many sepia tones, and a border. 

• This is a previous arctic monkeys EP cover
• This is in black and white and looks very simplistic
• The logo of the band is very bold next to its white background
• So is the name of the track it is representing
• Again this is an image anybody could have taken but has been made to look realistic and gritty 
• This could be to represent the bands sound.