Tuesday 8 April 2014

Treatment For The Narrative of 'Do I Wanna Know'

We chose to follow a narrative structure for our music video as, according to Andrew Goodwin, "music vides are simply an extension of the lyrics", because of this we heavily based our music video around the basis of the lyrics. 

"I dreamt about you nearly every night this week 
How many secrets can you keep? 
Cause there’s this tune I found that makes me think of you somehow 
When I play it on repeat 
Until I fall asleep 
Spilling drinks on my settee"

These lyrics gave us the creative decision to base the narrative around a girl.
Because the lyrics suggest regret we tried to portray arguments between the two in flashbacks, making our music video have a multi-strand narrative. 
Our plot is that the protagonist appears to be our main character Matt, who is trying to get over his ex-girlfriend Lydia, he does this by drinking a lot after entering multiple pubs, this is the opening of our music video. With a lot of focus on footsteps and disorderly drinking. 
Throughout this sequence we include flashbacks of the arguments, showing Lydia crying and suggesting to the audience that it is Matt actually being the antagonist and ruining his relationship with Lydia.
However it can also be suggested that Lydia has committed to the wrong and that Matt is acting out and getting angry at Lydia for it. 
This shows that the perception of the past is determined by the audience's own personal reading, this suggests Barthes' theory that in every text there is more than reading due to their context (polysemic texts). 

( Do I wanna Know ) 
If this feeling floats both ways 
( Sad to see you go ) 
Cause I’ve been hoping that you’d stay 
( And now that we both know ) 
That the nights were mainly made the same 
And things that you can’t say some other day 

This is the chorus of the song, basing the main outline of our plot. 
When reading this we thought it would be good to have Matt wanting Lydia back.
Later after the boys are stumbling about in the street they enter a party, everybody at the party appears to be having a good time apart from Matt.
We use close ups of his expression and his phone to present this. 

Later in the party we see that Lydia is at the party and this is represented by having Matt in the background and Lydia in the foreground flirting with another boy. 
Matt and Lydia argue after more flirting between Lydia and the other boy.

Do I wanna know 
Too busy being yours to fall 
Sad to see you go 
Ever thought of calling... 
Do I wanna know 
Do you want me crawling back to you

The last verse is almost like a goodbye and that he has lost the girl.
Showing he now regrets the breakup, because of this we decided the last shot to be of Lydia walking away from the party with the other boy whilst Matt watches them walk away.

Tuesday 1 April 2014

Making Of: Poster for AM

This is my original design for the poster of AM: 
However after moderation and audience feedback I decided to change my design slightly by keeping with the simple 3 colour scheme but adding more information for my audience. 



This is my second and final attempt...



How I made it ... 


Drink Shots

Drinks Appearing/Disappearing:

For our A2 advanced portfolio main product of a music video we thought it would be interesting to use some artistic shots and not just of the band. We also realised that it could be beneficial in telling the narrative to our audience.
For this we came up with the idea of using ellipsis for the time passing. To experiment this idea we created this clip of bottles and glasses appearing and disappearing, we thought this would give the impression of the unstable state of our characters, specifically our protagonist. We also thought it would be fun to experiment with the drinks and see what we could do. 
I believe this was effective as it shows people arriving at the party, which with the lack of actors we had for the party shots gave the impression of more people than there was. It also represented the beginning and the end of our narrative, as it ends with one bottle alone. This represents our main character, Matt, being alone.



  • We created this shot by filming a very long sequence that was originally 21 minutes of footage. It involved slowly adding, removing and placing drinks in different places to give the impression of movement.
  • Then by using Adobe Premiere CC we were able to cut the one long shot into multiple quick shots and place them together to create the clip here.
  • We did this on a separate file to our music video so we could export it as a whole so we could simply just add the clip into the rest of our music video without destroying the arrangement of the shots. 
  • It all went rather smoothly but we realised that it was far too long to have originally as even with cutting it was resulting in being approximately a minute long, taking up 1/4 of our music video time frame.
  • To solve this we sped this clip up using the speed tool, we did this on the music video file so we could compare to the beat of the music and tried to get it to run in time with the drum beat. 
Other Drink Shots: 

We took many other drink shots in our music video to heavily focus on the idea that these young adults are getting intoxicated, possibly to escape their troubles or just to have a good time. 
We thought we'd focus on this because of the stereotypical ideology of British teenagers of drinking, first love and first heartbreak, all of which we are trying to portray in our narrative. 


We used Close-Ups and Extreme Close-Ups in a variety of different angles. 



























We also attempted with shots of pouring drinks, and we used some of spilling drinks. However this was not entirely intentional but when we looked at the clips we thought it would be more iconic to represent the drunken state of the teenagers.