"Alternative" Genre Conventions

Music Videos:
In alternative music videos the scene appears to be abnormal. There is often some form of realism like in the Strokes music video "someday".

• This video is quite simple and is focused mainly on the band.
• The band is shown to be infamous, as if this is when they had not been discovered and was not a big success.
• The camera movement is handheld which gives the impression it may have been low budget.
• I think that the band is trying to be "cool" by trying to appeal to their audience and act like they're on the same level.

  

Editing:

They use continuous editing in this video to make it seem more realistic and the lack of special editing. There's a lot of shot-reverse-shot between band members. They also use cuts between shots and return back to this.
The editing is in the form of a montage, which is simple compared to other music videos.

.... unlike the Red Hot Chilli Pepper's song "Under The Bridge"

The editing in this is interesting and is quite abnormal like some alternative music videos, the SFX in this will have been done with a simple green screen behind the band performing.