Thursday 4 July 2013

Tame Impala Lonerism Album Release Research


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For the release of their second album, Tame Impala released a "Deluxe" edition in a Digipak format, and also on a vinyl copy, the colour of the disks and casing all co-inside with the initial image on the album cover.

The band selected artist Leif Podhajsky to create the artwork as he had createde the artwork for their previous album and various singles. But in the end, the image was taken personally taken by one of the band members, and then edited by Podhajsky. The image fits in nicely with the themes of the album "Lonerism", the metal gate is said to represent isolation, as a barrier between the photographer, and the people in the garden.

All of Tame Impala's recent album art, designed by Podhajsky features a circle in the corner with the song and band name inside it, they also all seem to feature the same colours, this seems to work quite nicely and makes the releases all look consistent for this album.



For the band's single Elephant, the single release album art seems to fit with the video, with a psychedelic feel and bright colours. In the video, this same theme is created through the use of what looks to be spinng ghosted effects and bright colours. This psychedelic feel all fits in well with the style of the band's music.

The toup posters also again fit in with the same psychecdelic theme with interesting patterns, shapes, and bright colours. They have also used the same font as is seen on the album and single packaging.

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