Arctic Monkey's "R U Mine?" - Black & White Music Video Research

We like the idea of having a black&white music video, but before doing this we have researched into some other black&white music videos to grasp some ideas and what is effective in black&white music videos. This is also the song that was released before "Do I Wanna Know?" which we are planning to focus our project on.

Arctic Monkeys - R U Mine?

In the Arctic Monkeys music video "R U Mine" it is all in black and white, I thought it was good to look into an Arctic Monkeys song as it is an Arctic Monkeys song we are thinking of doing for our music video and print.

The video starts with a radio host releasing the song, it has an old-fashioned "rockstar" feel to the video which compliments the black and white effect. The video does not have a narrative structure however it does contain the genre conventions of the band playing and singing their own music and with the more commonly used performance on a stage, giving the impression the video has been recorded live.

This entire video is completely focused on the band members with multiple close ups and mid shots of the members. The camera also appears to be handheld when Alex Turner (the lead singer) is filming himself. This is quite different to what we are planning to do however having a member of our band holding the camera themselves may make our music video more realistic.