- The Lumineers are a three person band from California, specialising in the folk/rock genre. They often tend to perform ecoustically and have a very rustic sound.
- This has rustic, folky feel has now come out in all aspects of their production.
- From their appearence, to their music videos, to their album artwork.
- Their debut album, named "The Lumineers" has been successful nationally.
This is the music video for ho hey, their acoustic instruments and very simple camera movements.
The lighting of the video is sepia toned, much like the effect of an old picture.
The video has a very homely ageless feel to it, which could be why they chose to go with the vintage appearance.
The tambourine, ukele and guitar are very rustic instruments, other instruments they are seen with are the violin, the accordion and the double bass, which are rather old instruments rather than modern day electric guitars and keyboards.
This is the album cover for the Lumineers debut album, as you can see it is very simple. The thick black border contrasts well with the image centred.
I chose to look at this as the image centred appears to be an old fashioned photograph. I think it works well because it matches the Lumineer's image. The font also looks like that of an old fashioned type writer to match the image on the front cover. I will have to include some of these aspects in my print work.
The Lumineers also performed a "Take Away Show" where a group of fans followed them on a walk about through a normal American town and performed acoustically. This was successful as although the band is now quite famous they still perform on a personal level to their fans, rather than letting the fame get to them. It also gives off the image of their folk genre.
The Lumineers website is very simple and has neutral colours which again compliment their other products.
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