Reverse Music Videos

We are considering having some of our music video in reverse as we have seen this more commonly in contemporary music videos.

Alt J's song "Breezeblocks" is a good example of this...

This entire video is set in reverse. At the beginning, the audience cannot fully understand what has happened, we can just guess that the man has killed the woman who is lying in the bath tub. However when we watch on, and realise that everything is in reverse the story unfolds to show that actually  the woman in the bath at the beginning is originally trying to kill the man, he seems to kill her in self defence  This is all quite confusing to watch in reverse, and I actually searched the internet for an edited video the right way around, to figure out the story. But the reversed effect seems to work very well with the quirkiness of the band, leaving audiences feeling disorientated and perhaps confused after watching the video. The whole video is really effective, and seems quite chilling at points. There is no miming throughout, and none of the band members are seen. 

Breezeblocks also won a UK Music Video Award (UKMVA) in November 2012 for Best Alternative Music Video

I like this style as I think it draws the audience in as we are trying to figure out what has happened.

The prop of the Breezeblock relates directly to the title of the song however the song is much calmer than the violent events of the music video, this works well however because it contrasts in style but relates to the lyrics of the song itself.

Cold Play  - The Scientist

This is another music video set in reverse however this is very different to Alt J's as they actually have a member of the group in the video, Chris Martin (Lead singer of Coldplay)  is the "star" in the music video. Like Alt J the audience does not know what has happened at the beginning of the music video, in this Chris Martin has been in a car crash losing who seems to be his partner, he then walks away from the scene. This again shows violence and is very dark story behind the song.

This would be good when it comes to thinking of a story as we could have a story behind it.

The Scientist video is interesting because the lead singer had to learn to sing the song backwards in order to mime the video perfectly to the song. This may prove difficult if we were to make our own video in reverse, so we may have to re-think that idea.