Finalised Digipak Design

For my digipak I decided to use 6 panels as I think this is becoming more common. I also think it give me an opportunity to display more information about the band and produce an image for the album.

Front Cover

My idea for my front cover was to have a very simple idea. I have noticed that a lot of albums, for example the Lumineers and other Arctic Monkeys digipak designs to not always contain either the band's name or title of the album, sometimes neither are shown. 

Because of this I have chosen to only contain the band's name, the title is shown on the back however so it can still be known when you first look at the album in a shop. 

Because of the band's vast popularity and worldwide fame I believe the name of the band is all you would need to contain for the front cover, but making sure I contained all the other information was still important.

Back of Digipak

The idea for the back of my digipak was again to appear simple. Because of this I chose a black and white theme, this relates to the music video and my digipak advertisement.

Here I have named the album "AM" in a large font to draw attention to the title of the album.

I have included the address of the recording studio and the record label for this. 

As well as this I have included lyrics from the track we used in our music video, I chose "There's this tune I've found that makes me think of you somehow, and I play it on repeat, until I fall asleep" because I believe it is common for people to listen to albums on repeat until they fall asleep and this will be the intention of the album. 

I centred the track listing also to draw attention to it and so the audience may identify their favourite songs or go away and have a listen. As well as this I displayed the band's website and the companies as I thought this was needed incase the viewer wants to research the band/album.

3rd Panel/Sleeve

This is one of the inside panels that will be on the inside of the digipak, covering the tray that contains the CD. I have planned this to be a sleeve where there would be a lyric booklet of the tracks. I thought this would be appealing to younger audiences.

Lyric Booklet

This would be the front cover of the lyric booklet, inside it would be plain with images of the band and random shots from the music videos. It would be slotted into the 3rd Panel's sleeve so it would be protected from ware.

The 3 Inside Panels for the Digipak

(have had to turn this portrait as it could not be appropriately displayed when in landscape)

This is my design for the inside of the Digipak. I tried to use continuity between the products, because of this I thought I would use the opening shot from our music video of walking, however I chose to have it from a side view and have it waking across the digipak, as well as this I have kept it with the black and white theme, however to relate to the advertisement I turned the trainers red to coincide with the girl's red dress. 

The inside of the digipak is very plain and simple, much like the rest of the digipak. There is production text at the bottom of the panels, however I chose to keep these small as that it how the business displays their credits, I did not want them to be eye catching so left them with a black font. 

I included a QR code which is fully working and effective, this leads the consumers to the band's website where they can research into touring dates and new releases of the band. The credits also offer a free download of the music video with every purchase, this would be activated by using the QR code on a smart phone 

Drafts of Print Products

This was my first attempt of the digipak front cover originally however I realised that it was not very exciting and although it was bold it was not as interesting as many of the covers out there.

I wanted to include an image, much like the one on my poster design however I could not find a suitable way to include it.
Instead of this I have decided to use it as my lyric booklet instead.








This was an image I took in Bridlington of the local Leisure Centre. Although it is very simple and plain I thought it would look good when edited to place in my digipak.
I originally wanted it to be an inside panel including the  QR code, record label and information about the band....











This is what happened when I tried to edit it differently.
I turned the front cover grayscale, then increased the contrast to make the colours stand out from one another.
I created a fully functioning QR code with the QR code generator : Click here for link to the website...
I also erased the Leisure Centre text to say "Arctic Monkeys" instead. I thought this worked well, as I swapped the direction of the arrow to fit the writing on better.

Final Product: Advertisement for Digipak

This is my finalised product of me digipak advertisement. Like the rest of my print products it is very simple and to make the products relate they have the same font and colour scheme of black, white and red. I have included the album artist, name and company. I also tried to endorse information such as ratings by magazines to raise interest in the album,  the media platforms in which the album can be accessed, the website of the band and the company that is producing the album. All of this and the date of release are a necessity for an audience as I believe I have been able to give them all of the information they could possibly need if they intend to purchase the album. 

I chose upon a double white lined border as I had seen this done on the Florence and the Machine advertisement, the XX and on digipak covers like the Vaccines and the Black Keyes, I thought it drew attention to the centred image and would make my advertisement stand out from others. The image is a deep black and the streetlight is shone well on the girl to make her stand out more than anything else in the image, I chose the red against black idea from our original plan for the music video, as we were planning to have the girl in red whilst the rest of the video was black and white, although this did not work for the music video I have endorsed it in both of my print products so they relate to one another. Using the same girl from the music video, I think, gives it a direct link to the rest of the music video, even if her face is not visible.

The front cover of the digipak is very different to this poster design. I have tried to keep the black and white element throughout all three products and I believe the continuous use of the "Gloucestershire" font shows continuity between my products. I chose to use a digital alarm clock looking font for the release date as I think it appears like a countdown, or the time and with the title "AM" I think it relates well with the idea of time and clocks.

Magazines that would display my advertisement:

Digi-pak Advertisement: Draft

This is my first attempt of my digi-pak poster. 

- My initial thoughts was due to the albums name, "AM" to use the font of an alarm clock,  I considered using this throughout the advertisement but thought it looked unprofessional. Here, however, I thought it was appropriate to use the font for the date of the release because it symbolises a countdown.

- One of our initial plans for the music video was to have the main girl to have her dress highlighted in red, however we decided against this towards the end of filming. However I still tried to incorporate this idea into my print work, as I think it makes her stand out more.

- I originally wanted to create a simple poster with very little text so the only focus would be on the release date, band name and album name.

However I have realised this does not give much information to about the band or the digi-pak. 

- I think for my next attempt I should include more information about the band, including the record label. The border and the image, however, I am pleased with as I think they're bold and will stand out to my audience.