Survey into the Research for Music Videos:

Media Survey on the Subject of Music Videos:

1) What gender are you?

Male

Female

2)What age are you?

11 – 16

17 – 24

25 – 35

36 – 50

51 – 70

71+

3) How often do you watch music videos?

Daily

3 – 5 times a week

1 or 2 times a week

Less than once a week

Once a month

Less than once a month

4) How do you watch music videos?

TV Channels (4 music, MTV, Viva etc.)

Artist’s Own Websites

Other Internet Websites

Other (ipod)

5) What genre do you listen/watch?

Pop                                                                                                                     Dance

Rock                                                                                                                   Jazz

R&B                                                                                                                    Folk

Alternative                                                                                                    Classical

6) What do you enjoy seeing in music videos?

Live Performance

Serious/Thought Provoking

Non Serious/Comical

Narrative

Other

7) Do you think music videos are vital to the success of single/albums?

Yes

No

Unsure

8)  What do you think about music videos that follow a clear narrative/story in relevance to the song lyrics?

 

 9)  What do you think about music videos that attempt at being original and individual, and may sometimes be controversial (e.g. Lady Gaga)?

10) What do you think about music videos that often follow the artist and don’t use dance routines and studio simulated footage?



11)What would you most like to see in a music video of your choice?

12) What do you think are the greatest music videos of all time?

Arctic Monkey's "R U Mine?" - Black & White Music Video Research

We like the idea of having a black&white music video, but before doing this we have researched into some other black&white music videos to grasp some ideas and what is effective in black&white music videos. This is also the song that was released before "Do I Wanna Know?" which we are planning to focus our project on.

Arctic Monkeys - R U Mine?

In the Arctic Monkeys music video "R U Mine" it is all in black and white, I thought it was good to look into an Arctic Monkeys song as it is an Arctic Monkeys song we are thinking of doing for our music video and print.

The video starts with a radio host releasing the song, it has an old-fashioned "rockstar" feel to the video which compliments the black and white effect. The video does not have a narrative structure however it does contain the genre conventions of the band playing and singing their own music and with the more commonly used performance on a stage, giving the impression the video has been recorded live.

This entire video is completely focused on the band members with multiple close ups and mid shots of the members. The camera also appears to be handheld when Alex Turner (the lead singer) is filming himself. This is quite different to what we are planning to do however having a member of our band holding the camera themselves may make our music video more realistic.

Music Video Research of "Back to Black"

We have decided to do some research into the music video for Amy Winehouse's Back To Black, since this music video has a black and white effect, something that we are considering to use for our own video.

This song also features the theme of feelings of love, similar to what we are wanting to show in our video for Do I Wanna Know. This video shows a funeral, it is unclear who for until a close up shot of the gravestone reads "R.I.P. The Heart Of Amy Winehouse", however, after the singer's death in 2011, this shot of the headstone was edited out. The fact that this video is in black and white gives everything a dull, dark feel, to reflect the pain of "losing love". Many close up shots of Amy's face are seen throughout, this is probably done to show her emotion to the audience watching the music video.